Helping artists thrive!
Let’s be honest — pricing your art can feel like walking a tightrope. You want to be fair, you want to sell, you want to make a living and you also want your prices to reflect the heart, time, and skill you pour into your work.
The truth is, talking confidently about your prices is one of the most empowering steps you can take as an artist. It shows you value your art — and it helps others value it too.
Below, we’ve broken down five simple ways to help you speak about pricing with clarity, warmth, and confidence — plus two real-world examples to show you how these conversations can unfold naturally.
Know Your Value
Before you even talk about numbers, remember what your art truly represents.
Every piece you create carries your creative energy, years of learning, and personal story. Pricing your art isn’t just about recouping material costs — it’s about valuing your vision, your expertise, and the emotional impact your art delivers.
When you understand and believe in your value, it becomes easier to explain your prices to others. You’re not simply selling a product — you’re offering an original expression that no one else can replicate.
Next time you feel unsure, pause and remind yourself:
“Buyers aren’t just purchasing a piece of art — they’re investing in my story and the creative journey behind it.”
That mindset shift alone changes the tone of every pricing conversation.
Be Clear and Consistent
Clarity creates confidence — both for you and for your collectors.
One of the most powerful things you can do as an artist is to be prepared. Having your prices clearly displayed — on your website, price list, or portfolio — shows professionalism and removes the awkwardness from the conversation.
Buyers appreciate knowing where they stand. If your pricing is clear and consistent, it makes your art feel trustworthy and establishes you as a confident professional.
If you offer originals, limited editions, and prints, create a simple pricing structure that’s easy to follow. For example:
Original paintings range from $1,000–$3,000 depending on size
Limited-edition prints start at $250
Commissions are priced per size and complexity
💡 Pro Tip: On your U do Sites website, you can display both artwork and print prices side-by-side, with enquiry buttons that make it easy for collectors to connect without awkward back-and-forth messages.
Practice Your “Pricing Script”
Preparation turns nerves into confidence.
It’s completely normal to feel a little anxious when someone asks, “How much is it?” But rehearsing a few responses helps you stay composed and confident — even when you’re caught off guard.
Try practicing your wording out loud, in front of the mirror or a friend. The more natural it feels, the easier it will be to say in real life.
Here are a few examples you can adapt:
“This piece is $X. That includes [framing/shipping/limited edition details].”
“My prices reflect the time, materials, and years of experience behind each work.”
“I’m committed to keeping my art accessible, while also honouring the value of my creative process.”
"Remember: your tone is just as important as your words. Speak warmly and clearly — and smile. Confidence is contagious"
Handling Discount Requests (Gracefully!)
You can say no without being harsh.
Almost every artist has been asked for a discount at some point. It’s not personal — but it’s important to protect your boundaries. Your goal is to stay friendly and approachable, while still standing firm in your value.
Try these graceful responses:
“I really appreciate your interest! I price my work carefully to reflect its value, so I’m not able to offer discounts. However, I do offer payment plans.”
“I understand budget is important. My prices are set to honour the time and care I put into each piece.”
This way, you stay in control of the conversation, maintain professionalism, and show that your art has consistent worth — not a negotiable one.
Reframe the Conversation
Your tone sets the tone.
When you speak about your art and pricing with calm confidence, you help others see your work as valuable and worth investing in.
If you hesitate, apologise, or undersell, buyers may mirror that uncertainty. But when you speak as a professional, they’ll respond accordingly.
Think of it this way — you’re not “just an artist.” You’re a creator offering a one-of-a-kind experience. People respect clarity, professionalism, and passion.
"Confidence isn’t arrogance — it’s self-respect expressed kindly"
Every confident conversation is a small step toward building a stronger, more sustainable art career.
Confidence in Action — Role-Play Scenarios
Let’s see how this looks in real life. Below are two examples of how a confident pricing conversation might unfold — one for an original artwork and one for a print.
Example 1: Original Artwork
Buyer: “This painting is stunning! How much is the original?”
You: “Thank you so much — I’m really glad it resonates with you. The original is $2,400. It’s an acrylic on canvas, professionally framed and ready to hang. The price reflects the quality of materials, studio time, and the years of development that go into each of my pieces.”
Buyer: “That’s a bit above my budget. Is there any flexibility?”
You: “I completely understand — original art is an investment. My prices are set carefully to reflect their value, but I do offer payment plans to make it easier to bring a piece home if that helps.”
Buyer: “That’s good to know. I’ll think about it.”
You: “Absolutely, take your time! I’m happy to answer any questions about the work or the process — I want you to feel great about your purchase.”
Why this works:
You expressed gratitude, confidence, and professionalism — no apology, no awkwardness. You offered a solution (payment plan) while maintaining your value.
Example 2: Limited-Edition Print
Buyer: “Hi, I love this piece! How much is it for a print?”
You: “Thank you so much! The limited-edition print is $250. It’s signed, numbered, and printed on archival cotton rag paper, so it will last beautifully.”
Buyer: “That’s a bit more than I was expecting. Could you do it for less?”
You: “I totally understand wanting to stay within a budget. I price my work to reflect the quality of materials and the years of experience behind each piece. While I’m not able to offer discounts, I do have smaller print sizes and payment options if that helps.”
Buyer: “That’s helpful, thanks — I’ll have a think.”
You: “Of course! Take your time, and feel free to reach out if you’d like to see framing or size options.”
Why this works:
You stayed approachable and warm, provided alternatives, and reinforced your professionalism — all without reducing your price.
Your Confidence Boost
Confidence grows each time you use it.
Every time you clearly and calmly share your prices, you strengthen your reputation as a professional artist. Confidence isn’t something you’re born with — it’s something you build through practice and consistency.
Collectors who truly appreciate your work will respect your pricing because they see the dedication and care behind it. The more confident you are, the more others will mirror that confidence back to you.
So, next time you state your price, take a breath, smile, and stand tall. You’ve earned the right to be paid fairly for your creativity, your skill, and the courage it takes to share your art with the world.
What Artists are saying about U do Sites
You don’t have to take our word for it. Our Google reviews are filled with artists saying how simple it is to manage their site, how good their work looks online, and how much time they’ve saved compared to other platforms they’ve tried.
Love my new U do Site website. Highly recommend working with these wonderful designers and programmers to promote your professional art practice. They did all the work to make my artwork come to life and they make it easy for artists to maintain their own sites going forward.
Fleur Brett -
I am so grateful to Ross at MODD and their UDO sites for assisting me to create a website that I am proud of and that I can update with ease.
Nici Cumpston -
I came across U do sites after many searches and it felt like a good fit. Ross knows what I wanted as an artist, he's patient and resourceful and wanted to arrive at the best outcome for me. I want to recommend him and U do websites because the experience was a good as I could want. Thank you.
Raymond Wittenberg -
Ross has been super patient and easy to work with. I love how my new site looks and so far it seems like it will be say for to maintain. Very happy!
Sophia Lark -
Being an Artist I needed a website that worked.
I commissioned U do Sites to construct one for my needs.
Ross looked at the on-line galleries that represent me and knew exactly what needed. U do Sites offered extremely good value and support...Value for money spent and a website that looks good and works.
David White -
Ross and Chris worked with me to set up my website shop system to meet my needs.Very happy with U do Sites as I maintain creative control with great problem solving by their team
Chris Byrnes -
Ross and the team at Udo were great to work with, super responsive, and very helpful in creating the site. The platform itself is nicely intuitive and well set up for what we needed. Thanks team!
Alex Harris -
Professionalism, Quality, Responsiveness, Value - All of the above qualities - easy to use, professional and adaptive - the team at U do are very helpful and provide good support.
Sarah Robson -
Exceptional service once more. I set up my website several years ago utilising Udo and it was overdue for an upgrade. The upgrade was done quickly and professionally, drawing on what would best suit my needs at this stage but allowing for growth.
Shona Jones - Artist
Highly recommend the professional support with development and the functionality of these websites. Thank you to Ross and the team.
Wendy McDonald -
Super user friendly for artists compared with my previous website, extremely helpful with ongoing support. Effective and efficient, couldn’t recommend more highly.
Ray Wilson -
This is by far the best website I have had (two before this that were too frustrating). It is so easy to use that even an old girl like me could understand it. And Ross gave me such clear instructions in a friendly and unhurried way.
Robyn Varpins -
I recently upgraded my website to the new and improved Udo Site Builder and I'm very happy with the new look, enhanced usability, and admin features.
Richard Manning -
Udo offers an excellent website option, I love being able to create a newsletter for events exhibitions and sales of my work
Robyn - Robyn Phelan Art
You guys are the best! Truly recommend Udositebuilder not only highly professional, Ross has the patience of a saint and has gone the extra mile. Thank you so much!
Melody Downie from Black Fig studio -
Ross was fantastic, loved the design for my new website. Very professional and helpful.
Lou Knowles -
I highly recommend Udo website builder to design, set up and manage your website. From someone who had no idea where to start, the team at Udo made the process feel so seamless and were incredibly patient when teaching me how it all works!!
Minnie Taylor -
Happy to finally announce the birth of my new website. A big round of applause to web designers @udositebuilder for their creative vision, considerable patience and ingenuity to make this possible.
Belinda Nolan -
I couldn't have found a better company, product or person to help with our website! If I could give more than 5 stars I would! Thank you Ross and everybody at UDO!...
Katie Barrett -
It has been an absolute pleasure to be working with website designers MODD and Udo Website Builder on our new VAS Gallery website. The duo have been professional and easy to work with...
Cindy - Victorian Artist Society
Pro Tip from U do Sites
Showcase your prices on your artist website with confidence.
Your website is your online gallery — and how you present your art and pricing can make all the difference.
At U do Sites, we make it simple for artists to:
Display clear, professional price lists
Offer print and original options side-by-side
Add enquiry or purchase buttons that make the buying process easy
We’ve helped over 400 Australian artists create professional, easy-to-manage websites that reflect the value of their art.
Visit udosites.com/Artist-Websites to see examples of artist websites that inspire confidence — in your art and your business.
Join the U do Revolution
Artists from around the world are invited to join the revolution and experience the benefits of U do’s purpose built art product. With its comprehensive suite of features and user-friendly interface, U do is poised to become the go-to platform for artists looking to elevate their online presence and connect with a global audience.
